Things that You Must Know About Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. There have been some instances of infinite PAAs but a lot would stop after several new questions. The PAA feature is initially showed in search results in 2015. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.